Polaroid

Modern Day Dad At CES 2010. Oh. And Lady Gaga Too.

Lady_gaga_CES2010_polaroid_1

Well, I did the quick calculation this morning, and this is officially the 7th CES I've been to, and while some were fun (the first few) and some were really underwhelming (last year), this year's is proving to be a little better, if only for the fact that I pretty much kicked it off by going to a Lady Gaga press conference at the Polaroid Booth.

You see, she's now a Creative Director at Polaroid for a special line of New Imaging Products or something. In the conference she made it very clear (while she tried her best to hide her face with her bizarre hair-hat), that this wasn't a typical endorsement deal, and that she and "The Haus of Gaga" (I couldn't make that up if I tried) were going to be very involved with new products.

Hey, that's great I suppose, and I know that Polaroid who haven't had anything exciting going on with them in about, oh, twenty years or so, are probably thrilled with the association. But all that stuck out to me during the whole thing was, there's a guy who works for Polaroid, one of the last great brands in photography, up on a platform saying "Lady Gaga" as if it were the most normal thing anyone ever uttered. Maybe I'm old or something, but it was kind of funny to me.

So anyway, if you're interested in my posts about stuff I'm seeing at CES this year, check out my posts over at Babble.com's product blog, Droolicious.