More Mattel toy recalls.

Hot on the heels of one of the Chinese executives in charge of the lead paint debacle killing himself, Mattel has announced even more toy recalls. This time it's not just for lead paint, but also for some magnetized toys. According to the Wall Street Journal, Mattel could be seriously damaged over this, and I for one am glad.

Check out the video message from Mattel's CEO Robert Eckert on their "Voluntary Safety Recall Facts" page (by the way, "Voluntary"? I hate these euphemisms. Some marketing d-bag must have decided "Mandatory" sounded too negative). It's a video of a guy doing everything he can to save his (and his company's) ass. Oh, and he's got kids himself, which is supposed to make me feel like he really knows what it's like when you have to explain to a two year old why he can't play with the favorite toy he got for his birthday last month.

As a parent of four children myself, I know that absolutely nothing is more important than the safety and well being of children.

(Well, that is not if you count cutting corners in China to help the profit margin of the company I run. But besides that nothing is more important. Seriously.)

See the video for yourself here. "Voluntary Safety Recall Facts: because your children are our children too" (Thank god that's not true.) []

Mattel CEO Announces He's A Dad! Also, That They're Recalling 10 Million More Unsafe Toys []

Mattel Does Damage Control After New Recall [WSJ]