As if people needed another excuse to hate clowns, McDonald's has decided their mascot Ronald McDonald isn't projecting quite the image that they want. So to freshen him up they're giving him a closer-cropped haircut and clothes that show off his lean, trim figure. He's also going to be more active in commercials, playing sports and encouraging kids to join him. Hey, if you want people to believe your food is healthy, you can't have a fat clown peddling it.
Thankfully my baby isn't old enough to demand a happy meal yet, but I know that day is coming. I just hope when she's old enough to make her own decisions about food, she'll make the right ones.
I hate marketing.
Ronald McDonald turns health guru [BBC News]
Previously on MDD - Suckling a Big Mac
http://www.stayfreemagazine.org/archives/24/mcdonalds-commercials.html
Posted by: P.R. Nelson | June 08, 2005 at 08:48 PM
Damn that is awesome. Thanks for the link.
Posted by: moderndaydad | June 09, 2005 at 02:21 PM
i love it !
Posted by: me ! | April 27, 2009 at 11:07 AM